Things you can do

Things you can read

Reviews Just In

Press Release

Home > Press Release

Tata AIG General Insurance Company Limited offerings on HomeShop18 bring delight to the insurance seekers

Hot

<<prev

next>>

Tata AIG General Insurance Company Limited offerings on HomeShop18 bring delight to the insurance seekers

New Delhi, August 17, 2010: HomeShop18, India's first home shopping channel, started by the Network 18 group, recently launched new insurance schemes from Tata AIG General Insurance Company Limited (Tata AIG), a leading general insurance player in India. Under this arrangement, HomeShop18 customers can choose Tata AIG's Individual Accident and Sickness Hospital Cash (IASHC) insurance plan. The first show was aired on July 26th and received a phenomenal response with thousands of calls from viewers across India.

Tata AIG Individual Accident and Sickness Hospital Cash is a perfect supplement to a health insurance policy and can be taken along with any other health insurance schemes. The Daily Cash benefit in IASHC takes care of any unexpected financial burden in case of hospitalization.

The benefits that IASHC implies are innumerable:

Sickness Hospital Cash: It takes care of hospitalization expenses due to sickness; upto Rs. 5000/day.

Accidental Hospital Cash: One can also opt for accident hospital cash benefit which takes care of incidental expenses while in hospital due to accidents; available upto Rs.10000/day.

Accident Medical Expense Reimbursement: This benefit takes care of reimbursement of day to day medical bills due to accidental injuries with or without hospitalization

HomeShop18 forayed into retail of insurance services in March 2010 in a tie up with a well recognized insurance company. This was a unique initiative from a home shopping channel in India, therefore, much of the required expertise was leveraged from their business partners: GS Home Shopping. GS Home Shopping, the world's 3rd largest home shopping network, enabled the team to apply appropriate knowledge and skills in various verticals. GS Home Shopping is among the business leaders in the home shopping industry with a hefty market share in retailing insurance in Korean markets with a business of USD 464mn.

Commenting on the new launch, Mr. Sundeep Malhotra, CEO, HomeShop18, said, "Our strategy to get into retail of services has borne fruit as viewers have shown encouraging response to this concept. Introduction of new schemes from other leading players in the market will only make the category more robust and give interesting buying options to the viewers. There is a latent gap in the tier 2 & 3 markets on the basic understanding that is required to buy sensible insurance policies which we have tried to fill in. Tata AIG is an ideal partner, as they have done pioneering work promoting Insurance products through various direct to customer channels in the Indian Market. Our endeavor is to partner with the best and communicate the benefits of insurance in the most effective manner to our target audiences, thereby making it easier for them to make a sound buying decision".

Mr. Gaurav D. Garg , CEO and Managing Director, Tata AIG General Insurance Company Limited, said, "In an age where conventional communication platforms are getting increasingly cluttered, one has to constantly find newer ways to reach out to the target audiences. HomeShop18's refreshingly simple way of communicating the product benefits coupled with a great reach made us join hands with them. We got an overwhelming response from hundreds of callers the very first day which speaks a lot about the reach the channel has. We are encouraged to introduce more products on HomeShop18."

For details on HomeShop18 shows and its various products, customers can call 1800-1800-918 or they can log on to www.homeshop18.com and pick great deals.

About HomeShop18:
HomeShop18 is the Network18 Group's online & on-air retail marketing and distribution venture which launched India's first 24 hour Home Shopping TV channel on April 9 2008. HomeShop18 is India's first comprehensive virtual retail business, operating in a multimedia environment including television, web, catalogue and other media to reach high quality products and services directly to customers across the country.

HomeShop18 has partnered with the best brand owners, such as Apple, Motorola, Samsung, Philips, Kaya, Reebok, Lee, Levi's and many more to provide superlative quality and exceptional value. HomeShop18 is committed to providing a delightful and dependable customer experience, through entertaining and outstanding content on TV & the Web and its high quality captive customer sales centre. Its customer-centric practices, including free home delivery, multiple payment options and 15 days 'no questions' asked replacement guarantee make shopping with HomeShop18 a smarter and a more convenient experience.

For more information, please contact:

Pallavi Mahajan@ PR Pundit: 9958523720
Pallavi.m@prpundit.co

Neha Rameja @ HomeShop18: 9818267483
neha.rameja@network18online.com