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NDTV Good Times partners with Pakistan's Geo TV for India's biggest food reality show FOODISTAN!

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NDTV Good Times partners with Pakistan's Geo TV for India's biggest food reality show FOODISTAN!

New Delhi, February 1, 2012: NDTV Good Times, India's first premium lifestyle channel which announced India's biggest food reality show â Foodistan has tied up with Geo TV to telecast the show in Pakistan. Foodistan, a battle for culinary supremacy between India and Pakistan premiered on January 23rd in India and has a total of 16 professional chefs, 8 chefs from each country representing their country's rich and exquisite cuisine. The show will go on-air on February 11th in Pakistan at 7 PM (PKT) and will be telecast bi-weekly, every Saturday and Sunday.

Hosted by the very charming Ira Dubey and the extremely talented Aly Khan, the 26 part series has an esteemed panel of judges that include Vir Sanghvi, eminent food critic, avid traveller and gourmand at heart, Sonya Jehan, Bollywood actress of French-Pakistani descent and Merrilees Parker, popular British celebrity chef and presenter.

Talking about the tie-up with Geo TV, Atul Seth, Vice President - Development, NDTV Lifestyle says,"Geo TV is the largest and most respected network in Pakistan hence we decided to partner with them for Foodistan. Very soon the show will be available for the viewers in Pakistan as well. NDTV Good Times' association with Geo TV has been great so far; right now it's only about them showcasing our content but eventually we might look at a bigger partnership."

The 16 chefs on the show will share mouth-watering recipes complementing their cooking skills, bringing on the show their valuable culinary experience. The show aims to give a sneak-peak into the lifestyles and food traditions of India and Pakistan, while keeping intact the competitive spirit.

Talking about Foodistan and the tie-up with NDTV Good Times, Imran Aslam, President Geo TV says, "Both the countries, India and Pakistan have taste buds that have been nourished over the centuries, we share a common passion for the aroma, the exquisite texture, the palette of colours and the distinctive flavours of the dishes that adorn our dastarkhawn. From the humble street-side dhabas to the resplendent tables of the courts, our food, is always magical. Foodistan will allow half forgotten fragrances to waft across our borders as chefs from India and Pakistan cook up a storm. No matter how many chefs there are on the show, this is one broth, one bhujia, one curry that cannot be spoilt. We, in Pakistan and Geo TV are looking forward to a mouth watering menu which will be a feast for the eyes. Zor ka tarka pyar se!"

NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. Content from NDTV Lifestyle is played not only across several ethnic, third party platforms in Africa, Middle East & Europe but also on the mainline lifestyle channels like The Wedding TV in UK. The Channel is present across all major analogue cable markets & all six DTH platforms in India. It is also available on emerging new media platforms (VOD/IPTV) across the country like Big Flix and My Way.

Foodistan airs Monday-Wednesday, 9:30 PM (IST) on NDTV Good Times in India and will air on Saturday and Sunday, February 11th onwards at 7 PM (PKT) on Geo TV in Pakistan.

About NDTV Good Times

NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group.

Launched in September 2007, NDTV Good Times quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well travelled, cosmopolitan viewers who live in style, adore fashion, are adventurous about food and travel and want more out every moment in life with both back packing and high flying budgets.

NDTV Good Times presents world-class, aspirational lifestyle programming that advocates living large - giving its viewers affirmative mantras for how to enjoy food both Highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish Travel and Luxury from both far and near. The lineup of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.

The programming offers fresh, original content while constantly working with new engaging out of the box formats. The channel's presenters each draw in a loyal fan and viewer base who they can even engage through blogs and social networking.

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. NDTV Good Times has been judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for the last two consecutive years.

About Geo TV

GEO TV was established in May 2002, it is the first South Asian Urdu language channel to provide content comparable with world- class television broadcasters. Geo is the fastest growing TV Channel in Pakistan with ratings exceeding all TV channels in the market. Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch.

'Geo News' has been described as the CNN and BBC of Pakistan due to its enormous news network within Pakistan and all over the world. Geo Television Network is expanding very fast with the launch of its youth channel called 'AAG', a sports channel called 'Geo Super' and 'Geo Entertainment' channel caters to entertainment needs of the masses.

For more information please contact:

PR Pundit
Siddharth Bijpuria/ Megha Bhatia
88009 22828/ 98998 20599
Siddharth.b@prpundit.com/ megha.b@prpundit.com